Whelpdale Chocolates branding and Website
In 2014 I created the art direction, brand identity and packaging for Whelpdale Chocolates. The chocolate maker wanted the look to be fresh but inspired by the English chocolatiers he loved in childhood. I designed the logo, illustrations, and each flavor’s distinct look by using typography and consistency to achieve a balance between traditional and modern.
In 2018 I designed the current Whelpdale Chocolates website to reflect the the company's growing presence in the craft chocolate, bean to bar market. The site was designed in Squarespace with a template chosen by the company owner and custom pages.